ALPHA Collection concept
YEAR: 2025
OWNER: De Marinis
The ALPHA collection is a product development project aimed at defining a strong and recognizable corporate identity for a company specialized in metal rolling processes. The work interprets and enhances the company’s expertise in sheet metal processing, translating it into a contemporary and distinctive design language where design and production are seamlessly integrated.
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Within Atomicstudio’s design approach, the enhancement of production processes is a key principle: design is developed in close connection with technologies and know-how, becoming a direct expression of manufacturing capabilities. Each product is conceived with the process as an integral part of the project, with solutions that highlight its full potential.
The collection combines advanced industrial techniques with noble materials such as marble, creating a balance between technical precision and material expression. The result is a cohesive and distinctive collection, representing the company through a strong and recognizable aesthetic language.
